TRUST
We are committed to being responsible stewards of the personal data in our control. We use tools and methods to safeguard user anonymity in our reports and insights, and we test our panelist privacy notices to ensure that they are easy to understand.
DATA MINIMIZATION
We collect only the data essential for specified purposes.
MEANINGFUL NOTICE AND CHOICE
We provide clear notice about what information we collect, and how we use it. We offer meaningful choice at a time and in a context in which panelists and survey respondents are making decisions about their personal data.
PRIVACY BY DESIGN
We embed privacy protections in the development of our products and services.
DATA SECURITY
We implement multilayered organizational, technical, and administrative measures to protect the data in our control.
GLOBAL REACH, LOCAL TOUCH
We are committed to respecting the diverse cultures and local laws of the countries in which we operate.